Selected Quotes of Norman Augustine

• A hungry dog hunts best. A hungrier dog hunts even better.
• A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
• All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?'
• Although most products will soon be too costly to purchase, there will be a thriving market in the sale of books on how to fix them.
• By the time the people asking the questions are ready for the answers, the people doing the work have lost track of the questions.
• If a sufficient number of management layers are superimposed on top of each other, it can be assured that disaster is not left to chance.
• If you can afford to advertise, you don't need to.
• It costs a lot to build bad products.
• Most projects start out slowly—and then sort of taper off.
• Motivation will almost always beat mere talent.
• One of the most feared expressions in modern times is 'The computer is down.'
• Simple systems are not feasible because they require infinite testing.
• There are no lazy veteran lion hunters.

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