Events & Workshops for Current College Students
Washington State University and the Edward R. Murrow School of Communication have created a day filled with events and workshops. Students receive valuable insights into the field of communication by listening to and meeting with top communication professionals in the Northwest. Students also benefit from opportunities to ask questions and gain in-depth understanding of the strengths of the Murrow School and Washington State University's world-class academic programs.
This special opportunity is offered annually as a public service by The Edward R. Murrow School of Communication.
April 3, 2008
Schedule
8:00-8:30 a.m. | Registration
8:30-9 a.m. | Welcome
9:10-11:50 a.m. | Workshops and Résumé Critiques
Workshops and Résumé Critiques within each session occur simultaneously
Session 1 (9:10-9:55 a.m.)
Sports PR: Mike McQuaid, McQuaid & Co.; Joe Nickell, WSU Athletics Media Relations
Contracts and Agents: Mark Wright, KCPQ
Communication Innovation in a Changing Influence Environment: Travis Roberts and Erik Denny, Waggener Edstrom Worldwide
Magazine Photo Journalism: Art vs. Commerce: Ron Beinner, Vanity Fair Magazine
Public Affairs/Government PR: Janelle Guthrie
Session 2 (10:10- 10:55 a.m.)
What to Put on Your Résumé Tape: Chris Danielle, KREM 2 News; Mark Wright, KCPQ
Post College-101: Media Convergence Experience You Need for Your First PR Job: Simon Bowers, Publicis Consultants PR
Leadership and Management of the Future News Organization: Steve Smith, The Spokesman-Review
Hollywood Perspective: Mike Harney, Scare Tactics; Jeff Payne, Comcast International Media Group
Radio Sales: Cindy Graham, Melissa Leonard, Justin Driscoll, Matt Carson, CBS Radio; Ron Carter, retired radio station general manager
Session 3 (11:10-11:50 a.m.)
Creative Strategies: Art McDonald, Consultant- Media, Advertising, and PR; Tracy Corley, TsuluWerks, Inc.
Touring and Concert Production: John Morrison, Telesis Corporation
Future of the Newsroom: Gary Graham, The Spokesman-Review
21st Century Selling in TV Sales: DJ Wilson, KGW Media Group Portland
2008 Bateman Case Study Competition
Résumé Critiques (10-11:30 a.m.)
Résumé Critique, Advertising: Art McDonald, Consultant- Media, Advertising, and PR; Tracy Corley, TsuluWerks, Inc.; Barb Taub
Résumé Critique, Broadcasting: Cindy Graham, Melissa Leonard, Justin Driscoll, Matt Carson, CBS Radio; DJ Wilson, KGW Media Group Portland; Adam Bischoff, KCPQ; Jamie Aitken, KREM 2; Randy Shaw, KREM 2
Résumé Critique, Business Communication: Paul Casey, Casey Communications, Inc.; Pat Patterson, WSU
Résumé Critique, Journalism: Ron Beinner, Vanity Fair Magazine; Ken Robertson, Tri-City Herald
Résumé Critique, Public Relations: Geoff Harvey, Pacific Northwest National Laboratory; Jim Hall, Kadlec Medical Center; Loree Wagner, Merrill Gardens; Virginia McCarty, McCarty & Associates, Mike McQuaid, McQuaid & Co.
Noon-1:15 p.m. | Lunch
Celebrating the Centennial of Edward R. Murrow's Birth
1:15-2:40 p.m. | Murrow School Tour
1:30-3:45 p.m. | Workshops and Résumé Critiques
Session 4 (1:30-2:10 p.m.)
PANEL DISCUSSION OF THE FCC'S MEDIA OWNERSHIP: Jon Rand, KAYU TV; Steve Smith, The Spokesman-Review; Ryan Blethen, The Seattle Times; Mary Hawkins; Marilyn Berger, former White House news correspondent and Washington Post columnist
Everyone Must Wear a Digital Media Hat: Noah Cooper and Chris Danielle, KREM 2 News; Tim Smith, KIRO TV
Truth or Consequences: What Are Your Ethical Boundaries?: Shirley Skidmore, Chalkboard Project; Geoff Harvey, Pacific Northwest National Laboratory; Peter Bhatia, The Oregonian
Media Ethics- What Would Murrow Do?: John Hamer, Washington News Council; Elizabeth Blanks Hindman, WSU faculty; Butch Alford, Lewiston Tribune; Mike Shepard, Yakima Herald-Republic & Seattle Times; Ken Robertson, Tri-City Herald
Corporate Citizenship Communications- What's Now, What's Next, What's Real: Laurel Yamaguchi, DDB
Small Screen Cinema- Producing and Directing Movies for the Web: Chris Hampel
Session 5 (2:15-2:55 p.m.)
Now Hear This- Radio Copywriting, Production, and Voiceover: Scott Carty, Fisher Radio Seattle; Cindy Graham, Melissa Leonard, Justin Driscoll, Matt Carson, CBS Radio; Ron Carter, retired radio station general manager
Landing a Terrific Job in PR: Jim Hall, Kadlec Medical Center; Loree Wagner, Merrill Gardens
How to Buy Spot Radio: Paul Casey, Casey Communications, Inc.
Sports Writing, Reporting, or Column Writing: Jim Moore, Seattle Post-Intelligencer; Keith Shipman, Horizon Broadcasting Group, LLC; Joyce Szymanski, Medtronic, Inc.
Crisis Communication- The Case of the Q400 Grounding: Dan Russo, Horizon Air
Session 6 (3:00-3:45 p.m.)
Advanced EFP/ENG Shooting Techniques: Brian Miller, Wide Angle TV
Anchoring- Build On-Camera Skills: Mark Wright, KCPQ; Ana Cabrera, KHQ- TV Q6 News; Randy Shaw, KREM 2
Developing your Own Brand- Marketing Yourself Successfully in a Competitive Job Market: Sara Desautel and Sarah Schwering, Desautel-Hege Communications
The Other Hollywood: Rich Cowan, North by Northwest
Selling Broadcast TV- How to Set Your Own Income by Creating Media Solutions and Delivering Results: Adam Bischoff, KCPQ
Résumé Critiques (2:15-3:30 p.m.)
Résumé Critique, Advertising: Art McDonald, Consultant- Media, Advertising, and PR; Tracy Corley, TsuluWerks, Inc.; Barb Taub
Résumé Critique, Broadcasting: John Morrison, Telesis Corporation; Jeff Payne, Comcast International Media Group; Mike Harney; Cindy Graham, Melissa Leonard, Justin Driscoll, Matt Carson, CBS Radio; Rich Cowan, North by Northwest; Jamie Aitken, KREM 2; Randy Shaw, KREM 2
Résumé Critique, Business Communication: Pat Patterson; Shirley Skidmore, Chalkboard Project
Résumé Critique, Journalism: Ron Beinner, Vanity Fair Magazine; Ken Robertson, Tri-City Herald; Butch Alford, Lewiston Tribune; Peter Bhatia, The Oregonian; Steve Smith, The Spokesman-Review; Gary Graham, The Spokesman-Review
Résumé Critique, Public Relations: Marilyn Hawkins, Hawkins & Company PR; Geoff Harvey, Pacific Northwest National Laboratory; Simon Bowers, Publicis Consultants PR; Virginia McCarty, McCarty & Associates; Mike McQuaid, McQuaid & Co.
Video Critique, Broadcasting Résumé Tape: Mark Wright, KCPQ; Ana Cabrera, KHQ- TV Q6 News; Brian Miller, Wide Angle TV
3:45-7:15 p.m. | Free time- Dinner on your own
4:30-7:15 p.m. | Scholarship Awards and Recognition Banquet (Early reservations required)
7:30 p.m. | Thirty-fourth Edward R. Murrow Symposium with address by 60 Minutes creator Don Hewitt
Beasley Performing Arts Coliseum
Please check back regularly as Symposium workshops and activities are updated.
Symposium & Workshop Registration
REGISTER NOW!
Follow the link above to fill out the registration form for the Thirty-fourth Edward R. Murrow Symposium Workshops and related activities.
Parking Information
Personal vehicles are required to have parking permits that can be purchased at the WSU Visitor Center, located at the entrance to Pullman on the corner of Grand Avenue and Davis Way. Visitor Center staff can assist with the best options for parking. Please contact the WSU Visitor Center at 509-335-8633 or email visitor@wsu.edu for more information.
Visit the Parking Services Web site or call 509-335-7275 for more details or special needs.