Office of Marketing Communications
   

Management Team

Sally Savage, Vice President for University Relations
Phone: 335-7391
E-mail: savage@wsu.edu

Mary Gresch, Associate Vice President for Strategic Communications and Marketing
Phone: 335-4899
E-mail: gresch@wsu.edu

• Develops and directs the University's strategic marketing plan and budget as part of University leadership
• Develops and directs major brand marketing executions for Washington State University
• Directs efforts of various constituencies across campus in integrated marketing strategy and execution
• Directs image campaign
• Leads Office of Marketing Communications

John Sutherland, Director of Marketing Communications
Phone: 335-1899
E-mail: jsutherland@wsu.edu

• Directs and manages marketing and brand development activities
• Oversees the University¹s graphic identity program
• Supervises creative staff in the development, execution, and evaluation of a variety of marketing activities
• Manages non-Web marketing activities
• Coordinates print marketing efforts with Office of University Publications and Printing

John Vleck, Director of Web Marketing
Directs all activities of the Web marketing team
Phone: 335-4534
E-mail: vleck@wsu.edu

• Manages all Web marketing activities
• Coordinates university-wide web marketing efforts
• Marketing Communications liaison and management team member for the WSU portal
• Supervises Web marketing team

Tena Old, Director of Strategic Initiatives
Phone: 335-1467
E-mail: skeen@wsu.edu

• Project director for major strategic events and public relations activities in support of Washington State University's integrated marketing plan
• University-wide liaison in work on major marketing initiatives
• Directs marketing activities for the Regents Scholars Program

Janet Johnson, Executive Assistant for Marketing
Phone: 335-7564
E-mail: janetj@wsu.edu

• Coordinates the Marketing Communications budget
• Coordinates placement of marketing campaign advertisements

Abbie Fritz, Principal Assistant
Phone: 335-2540
E-mail: afritz@wsu.edu

• Provides administrative assistance to both the Vice President for University Relations, and Associate Vice President for Strategic Communications and Marketing
• Provides scheduling support, travel arrangements, and coordinates information flow

Joan Million, Assistant to the Vice President and Marketing Communications Administrative Manager
Phone: 335-7120
E-mail: millionj@wsu.edu

• Provides administrative assistance to the Vice President
• Manages and supervises operations of Marketing Communications Office

Kerry Davis, Secretary Senior
Phone: 335-7622
E-mail: lexie1@wsu.edu

• Department reception


• Travel assistance


• Safety representative


• General office support

Marketing and Creative Services

Doug Garcia, Web Design Manager
Phone: 335-5301
E-mail: dagarcia@wsu.edu

• Manages WSU homepage and future students, campus map, and virtual tour Web sites
• Develops and designs Web page templates

Shelly Hanks, Photographer
Phone: 335-4745
E-mail: hanks@wsu.edu

• Photographs campus activities that support marketing themes
• Assists in maintenance of library of photos required to support current marketing goals

Jennifer Hay, Marketing Manager
Phone: 335-1215
E-mail: jenhay@wsu.edu

• Manages incorporation of central marketing messages in all communication directed to prospective undergraduate students from the College of Business and Economics, College of Education, College of Engineering and Architecture, College of Liberal Arts, and College of Sciences
• Manages all content for the Future Student Web site
• Works with New Student Programs and colleges to manage messaging to prospective students at all visitation events

Carol Hill, Web Design Manager
Phone: 335-1750
E-mail: hillc@wsu.edu

• Manages current students, faculty and staff, and general university
  information Web sites
• Develops and manages President's Office, Regents, Strategic Planning, WSU
  News, Ask Dr. Universe, and various Web sites targeting internal audiences

Collin Tong, Senior Director of News and Westside Communications
Phone: 206-448-1333
E-mail: collin@gocougs.wsu.edu
520 Pike Street, Suite 1101, Seattle, WA 98101-3916

• Provides comprehensive communication and media relations support to raise the stature and visibility of the University in western Washington
• Strategically places news stories about the University that have an impact on the state and the region
• Arranges media interviews, editorial board meetings, and speaking engagements with business and civic organizations in the Puget Sound region for the president, faculty, and other university leaders
• Manages Faculty Fireside programs that bring faculty to speak to leading civic and professional organizations, alumni, donors, and prospective high-achieving students

Sharon White, Marketing Design Manager
Phone: 335-2395
E-mail: swhite@wsu.edu

• Manages implementation of University design standards
• Art directs recruiting materials produced by central admissions office for prospective undergraduate students
• Manages development of library of
  photos required to support current
  marketing goals

Nicole Wood, Web Design Manager
Phone: 335-4978
E-mail: woodn@wsu.edu

• Manages visitor and alumni doorway sites, Alumni Association, Washington State Magazine, Marketing Communications, and MyWSU Web sites
• Liaison with Information Technology technical support staff who develop and maintain backend systems for several sites
• Supervises student intern design team

Toby Beal, Web Production Specialist
Phone: 335-7868
E-mail: tbeal@wsu.edu

• Assists in the design and implementation of Web templates
• Maintains internal Web sites such as graphic identity, Catalyst/Foundation, CougNet

Marketing and Creative Services (continued)

Anna Sherwood, Marketing Manager
Phone: 335-2558
E-mail: asherwood@wsu.edu

• Manages incorporation of central marketing messages in recruiting materials directed to prospective students in the College of Agriculture and Home Economics, College of Veterinary Medicine, College of Pharmacy,
  Intercollegiate College of Nursing, and Honors College
• Manages Mind of Merit program with KREM-TV and Honors College
• Develops and implements strategies for building relationships with high school
  counselors
• Develops and manages marketing of summer camps, Summer Session

George Bedirian, Associate Editor, Washington State Magazine
Phone: 335-7622
E-mail: bedirian@wsu.edu

• Performs a variety of writing, editing, and administrative tasks
• Manages the magazine's book review section
• Coordinates development of ads for internal advertisers

Valerie Boydo, Photo Library and Marketing Design Manager
Phone: 335-7995
E-mail: vboydo@mail.wsu.edu

• Develops PowerPoint presentations to support recruiting goals
• Maintains library of photos required to support marketing efforts

Herb Delaney, Community Relations Specialist
Phone: 335-5711
E-mail: delaney@wsu.edu

• Develops protocol for inclusion of underrepresented population
• Works closely with alumni to bridge connection with marketing plan
• Assists with special projects that impact current students

Dave Hoyt, Marketing Design Manager
Phone: 335-2267
E-mail: dchoyt@wsu.edu

• Manages implementation of University graphic identity and design standards
• Art directs individual college recruiting materials directed to prospective
  undergraduate students
• Art directs marketing materials distributed to special constituent audiences, i.e., Summer Session, summer camps, Alive!, etc.

Bob Hubner, Photographer
Phone: 335-4745
E-mail: hubner@wsu.edu

• Manages assignment of photo resources to maximize support of marketing campaign
• Photographs campus activities that support marketing themes

Marilyn Reed, Marketing Manager
Phone: 335-2385
E-mail: mjreed@wsu.edu

• Develops communication plan outlining required marketing materials and timing for distribution of materials to reach targeted high school students
• Works with central admissions office to develop recruitment messages and materials distributed to prospective undergraduate students

Jo Savage, Art Director, Washington State Magazine
Phone: 335-2106
E-mail: savagejo@wsu.edu

• Art directs, Washington State Magazine

Ashish Shah, Web designer (student)

• Provides design and assistance in development and maintenance of Web sites.

Nick Lentz, Web designer (student)

• Provides design and assistance in development and maintenance of Web sites.

Office of Marketing
Communications Affiliates

Alyce Anderson, Trademarks and
Licensing Manager
Phone: 335-2202
E-mail: aanderson@wsu.edu

• Manages the trademark licensing program to protect and enhance the University’s name, reputation, and image through controlled use of its trademarks, service marks, and logos
• Negotiates with and administers licenses to manufacturers who trade upon the University name to ensure that all uses are professional, tasteful, and of a quality which reflects positively on the institution

Ellen de Graffenreid, Vice President, Communications and Donor Relations WSU Foundation
Phone: 335-9170
E-mail: ellendg@mail.wsu.edu

• Provides leadership for and implements the Washington State University Foundation’s overall communication and marketing plans
• Supervises staff and oversees foundation communication budgets; handles priority communication projects for the WSU Foundation; manages all aspects of content and production of WSU Foundation communication material
  

Rance Larsen, Assistant Director,
Admissions
Phone: 335-1677
E-mail: larsenr@wsu.edu

• Works closely with marketing staff to develop a strategic communications plan directed to prospective undergraduate students
• Works closely with marketing staff to create messages and materials directed to prospective undergraduate students

Nella Letizia, Marketing Communications Specialist
Phone: 335-8794
E-mail: letizia@wsu.edu

• Works on the online Field of Study listings and their Web content
• Proofreads and writes for other projects as needed

Becky Phillips, Multimedia Services
Coordinator
Phone: 335-7449
E-mail: beccap@wsu.edu

• Provides PowerPoint and/or graphic design services as requested to meet marketing needs
• Provides PowerPoint services to the President’s Office and other upper administration offices

Steve Rigby, Director, Printing Services
Phone: 335-1792
E-mail: srigby@wsu.edu

• Works closely with marketing staff to implement the University's strategic communications program in print and Web media.
• Monitors university publications for adherence to brand standards, and advises University departments in regard to cost effective solutions for print and Web.
• Oversees all University printing activity, and provides wide array of publishing services.

Kurt Grytdal, Web Engineer
Information Technology
Phone: 335-7549
E-mail: kgrytdal@wsu.edu

• Provides technical assistance and programming in the creation and maintenance of Web sites.

Adam Murphy, Web engineer (student), Information Technology
E-mail: ajmurphy@wsu.edu.

• Provides technical assistance and programming in the creation and maintenance of Web sites

Tim Oten, Web engineer (student), Information Technology
E-mail: o10_@hotmail.com

• Provides technical assistance and programming in the creation and maintenance of Web site