_____________________________________________________________________
Rick W. Busselle, Ph. D.
Associate Professor
324 Murrow
Tele: 509-335-2390
E-mail: busselle@wsu.edu
http://www.wsu.edu:8080/~busselle/
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EDUCATION
Ph.D., Philosophy of
Mass Media,
M.A., Telecommunication,
B.S., Journalism,
APPOINTMENTS
Media and Communication
Faculty,
Department of Speech and
Hearing Sciences, WSU -- Associated Faculty.
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SCHOLARLY WORKS
Refereed Publications
Bilandiz, H. & Busselle, R.
(Forthcoming, Fall, 2008). Transportation and
Transportability in the Cultivation of Genre-Consistent Attitudes and
Estimates. Journal of Communication.
Busselle, R. & Bilandzic, H.
(2008) Fictionality and Perceived Realism in
Experiencing Stories: A Model of Narrative Comprehension and Engagement. Communication
Theory, 18, 255-280.
Busselle, R. W., Ryabovolova,
A. & Wilson, B. (2004).
Ruining a Good Story: Cultivation, Perceived Realism and Narrative. European Journal of Communication 29, 365-378.
Busselle,
R. W., (2004) Television Realism Measures: The Influence of Program Salience on
Global Judgments. Communication Research Reports, 20(4),367-375.
Busselle, R. W. (2003). Television Exposure, Parents’
Precautionary Warnings, and Perceptions of Crime. Communication Research. 30(5),
530-556.
Busselle, R. W. & Shrum,
L. J., (2003). Media Exposure and Exemplar Accessibility. Media Psychology. 5(3) 255-282.
Busselle,
R. W. & Crandall, H. (2002).
Television viewing and perceptions of race, socioeconomic success, and
reasons for lack of success, Journal of
Broadcasting and Electronic Media, 46(2),
265-282.
Busselle,
R. W. (2001). The role of exemplar accessibility in social reality judgments. Media Psychology, 3, 43-67.
Busselle, R. W. & Greenberg,
B. S. (2000). The nature of
television realism judgments: a reevaluation of their conceptualization and
measurement. Mass Communication
and Society, 3, pp. 249-258.
Busselle, R. W., Reagan, J., Pinkleton, B., & Jackson, K. (1999). Factors affecting Internet use in a
saturated-access population, Telematics and
Informatics, 16, pp. 45-58.
Greenberg, B.S., Sherry,
J.S., Busselle, R.W., Rampoldi-Hnilo,
L., & Smith, S.W. (1997). Daytime Television Talk Shows: Guests, Content,
and Interactions. Journal of Broadcasting and Electronic Media, 41(3),
pp. 412-426.
Greenberg, B.S. & Busselle, R. W. (1997). Reporting rape: The
impact of relationships and names on radio listener judgments, Journal of
Radio Studies, (Vol. 4).
Greenberg, B. S. & Busselle, R. W. (1996). Soap operas and sexual
activity: A decade later, Journal of Communication, Autumn, 46 (4), pp.
153-160.
Refereed Presentations
Busselle, R. & Bilandzic,
H. (2008). Emotion and
Cognition in Filmic Narrative Comprehension and Engagement. Paper
presented to the Mass Communication Division at the Annual Convention of the
International Communication Association.
Bilandzic, H. & Busselle,
R. (2008). Attention and
Narrative Engagement: Divergences in Secondary Task Reaction Times and
Self-Reports of Narrative Engagement.
Paper presented to the Information Systems Division at the Annual Convention of
the International Communication Association.
Busselle, R. & Bilandzic,
H. (2007). Fictionality and Perceived Realism in Experiencing
Filmic Narrative: A Mental Models Approach to (Un)Trueness in Narratives.
Paper presented at the Annual Convention of the International Communication
Association, Mass Communication Division.
Bilandzic, H. & Busselle, R. (2007). Transportation
and Transportability in the Cultivation of Genre-Consistent Beliefs and
Attitudes. Paper
presented at the Annual Convention of the International Communication
Association, Mass Communication Division.
Zhang, L., Hmielowski, J.,
& Busselle, R (2007).The role of distraction
in altering transportation, perceived internal realism and counter-arguing in
experiencing filmic narrative. Paper
presented at the Annual Convention of the International Communication Association,
Mass Communication Division.
Zhang, L., & Busselle,
R. (2007). Exploring Automatic Racial Attitudes Revealed in Thoughts about a
Television Narrative. Paper presented at the Annual Convention of the
International Communication Association, Mass Communication Division.
Busselle, R., Bilandzic, H., Zhang, L., DeLisle,
J., Hmielowski, J., & Zhang, Y. (2006). Inconsistency as Un-Realness in
Viewers’ Involvement in TV Narrative. Paper presented to the
Mass Communication Division of the International Communication Association
Annual Conference,
Bilandzic H. & Busselle, R. (2006). Experiential Engagement in Filmic
Narratives and Enjoyment. Paper
presented to the Mass Communication Division of the International Communication
Association Annual Conference,
Quintero
Johnson, J. & Busselle, R. (2005). Processing
Narrative: The Relationships among Perceived Realism, Experiential Involvement,
and Critical, Cognitive, and Emotional Thoughts. Paper presented to the Mass
Communication division of the National Communication Association, Annual
Convention,
Busselle, R. W., Ryabovolova, A.
& Wilson, B. (2004). Ruining a Good Story: Cultivation, Perceived
Realism and Narrative. Paper presented as part of a panel, “Current
developments in cultivation research” at the International Communication
Association Annual Convention,
Quintero-Johnson, J. & Busselle,
R. (2004). Thinking While Viewing: The Influence of Thoughts about a Program
on Transportation and Perceived Realism. Paper presented to the Communication
Theory and Methodology Division of the Association for Education in Journalism
and Mass Communication,
Busselle, R. W. & Quintero
Johnson, J. (2004). The Social
Construction of Fear in Young Women: The Roles of Television and Parent-Child
Communication. Paper to be presented
to the Mass Communication Division of International Communication Association,
Wilson, B. & Busselle, R. W. (2004). Transportation into the Narrative and Perceptions of Media Realism. Paper
to be presented to the Information Systems Division of International
Communication Association,
Busselle, R. W. (2004). Interpersonal Communication as a Behavioral
Outcome of Media Exposure Paper to
be presented to the Information Systems Division of International Communication
Association,
Busselle, R. W. (2003). Television Exposure, Crime Estimates, Fear for Family
Members, and Parents’ Warnings About Crime and Danger. Paper
presented to the Information Systems
Division of International Communication Association,
Busselle, R. W. & Shrum, L.
J. (2001). Media Exposure and Exemplar Accessibility. Paper
presented to the Information Systems Division of International Communication
Association,
Busselle, R. W. (2001). The Influences of Television Exposure and Family
Communication on Perceptions of Crime and Fear of Victimization. Paper to
the Mass Communication Division of
International Communication Association,
Busselle,
R. W. & Crandall, H. (2000). Television viewing and perceptions of race,
socioeconomic success, and reasons for lack of success. Paper presented,
Annual Conference of the American Association for Education in Journalism and
Mass Communication,
Busselle, R. W. (1999).
Television Realism Measures: The Influence of Program Salience on Global
Realism Judgments. Paper
presented, Annual Conference of the International Communication Association,
Shrum,
L. J., Darmanin, V., & Busselle, R. W. (1999). Mainstreaming, Resonance, and Impersonal Impact:
Testing Moderators of the Cultivation Effect for Estimates of Crime Risk. Paper presented, Annual Conference of
the International Communication Association,
Reagan, J., Pinkleton, B. Busselle, R. W.,
Jackson, K. (1998). Factors Affecting Internet Use in a Saturated Access
Population. Paper presented,
Midwest Association for Public Opinion Research, November, 1998:
Busselle, R. W. (1998). The
Role of Media Examples in The Heuristic Process Model of Cultivation Effects. Paper presented, Mass Communication and
Society Division at The Annual Convention of the Association for Education in
Journalism and Mass Communication,
Greenberg. B. S.,
Sherry, J. S., Busselle, R. W. & Rampoldi-Hnilo, L. (1996). Daytime TV Talkshows:
Topics, Guests, & Reactions.
Paper presented, Mass Communication and Society Division at The Annual
Convention of the Association for Education in Journalism and Mass
Communication,
Busselle. R. W. (1996). Panelist. “Cognition and Media
Process” with L.J. Shrum and Annie Lang. Annual Conference of the
International Communication Association,
Busselle, R. W. (1995). A Conceptual Structure for
Investigating Perceived Reality of Media Content. Paper presented, Annual Convention of
The Association for Education in
Journalism and Mass
Communication; Communication Theory and Methodology Division.August
9-12, 1995,
Busselle, R. W. & Greenberg, B.S. (1994). The Influence of Racism
on Radio Listener Judgments of Stranger and Date Rape. Paper presented at the 44th Annual
Conference of the International Communication Association,
Busselle, R.W. & Greenberg, B. S. (1993). Reporting Rape: The
Impact of Victim-Assailant Relationship and Audience Gender on Radio Listener
Judgments. Presented at the Annual Convention of
the Broadcast Education Association,
Greenberg, B. S. & Busselle, R. W. (1993). Reporting Rape: The Impact of Names and
Relationships on Radio Listener Judgments.
Presented at The 43rd Annual Conference of the International
Communication Association,
Invited Publications
Greenberg. B. S.,
Sherry, J. S., Rampoldi-Hnilo, L., Busselle, R. W., & Smith, S. W. (2000). A quantitative content analysis of the
TV talkshow.
In Lloyd Klein (Ed.) Talking Up A Storm: The Social Impact of Daytime
Talkshows.
Preager.
Invited
Presentations
Busselle, R. (2008). Cognitive and Emotional Dimensions of Narrative Engagement and Their
Relations to Thoughts and Counter-arguing.
Presentation at the Narrative Experiences and Effects Conference,
Busselle, R. (2007). Critical Thinking, Realism, and
Engagement with Television Drama.
Presentation at International Workshop titled “Exploring Media
Narratives: New Concepts and Methods” at
Busselle, R. (2007). The Relationships Among Viewer
Involvement, Counter-arguing, and Cultivation Type Effects. Presentation to be given to the faculty
and graduate students at The Catholic University of Leuven,
Busselle, R. & Zhang, L.
(2006). What Thoughts about a Crime-Drama
Program Can Tell Us about Racial Attitudes: A Method for Bypassing Ego-Defense
and Self-Monitoring. Presented
at the Race & Ethnicity Conference at WSU, April 14, 2006.
Professional Experience
Freelance Videographer, Independent contract videographer for
ABC Sports, Diamond P Sports, NBC Sports, and The Nashville Network, from 1982
to 1997.
Director of Video
Production,
Milepost Corp.,
News Producer, WTOL-TV,
News Videographer, WDHO-TV,
Expert Interviews
“Conversations On The Road with Eric Model” audio interview on Edward
R. Murrow’s contribution to Journalism. http://conversationsontheroad.podbus.com/
(April 30, 2008)
“Reel Life Meets Real Life,”
“Our World,” KXLY Radio. Violence in Media (Fall, 2000).
“Mediatalk,” Wisconsin
Public Radio. Concerns About
Content of Daytime Talk Shows’ (Fall, 1997).
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TEACHING
Courses Taught
Mass Communication,
Theory and Society (COM 101)
This course introduces students to issues facing society and mass
communication industries, such as conglomeration, concentration of ownership,
and globalization, through a theoretical and media literacy framework. Topics are approached from the
perspective of normative theories such as the Marketplace of Ideas and the
First Amendment to the Constitution as well as scientific theories, such as
agenda setting and social learning.
Introduction
to Communication Theory (270).
This is an introduction to theoretical approaches to understanding the
role of media in society. The
course was redesigned in Fall of 2000 to incorporate
weekly discussion group sessions which compliment lecture material.
Quantitative Research
Methods (409). This course introduces students to
research and interpretation of research appropriate for television, public
relations and advertising industries.
Mass Communication Theories
and Theory Construction (470).
This is a continuation of the introductory communication course. The course focuses on social issues
related to mass media, such as violence, advertising, political communication,
and sexual content. We address each
issue from the perspective of how the media exacerbate or mitigate problems and
what changes might lead to more positive outcomes.
Stereotypes in the Media
(471).
This course investigates the portrayals of social groups in the media and the
impact those portrayals may have on both individuals and society. Topics are approached from the
perspective of cognitive processing and schema theory, as well as critical and
feminist perspectives.
Graduate Level
Communication Theory (570). This graduate
level course introduces students to empirical, critical, and interpretive
approaches to the study of communication and mass communication. Each perspective is exemplified by
representative research and theoretical writings.
Graduate Level Seminar
on Processing and Effects of Narratives in Film and Television (580). This course explored
extant literatures on how individuals process and make sense of stories from a
mental models approach. It
incorporated research on involvement and transportation, entertainment
education, cultivation, and social construction of reality.
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SERVICE
Professional Memberships
National Communication
Association
International
Communication Association
Association for
Education in Journalism and Mass Communication
Editorial Board Member
Media Psychology
The Journal of Broadcasting & Electronic Media
The Journal of Media
Psychology (Zeitschrift
fuer Medienpsychologie)
Manuscript Reviewer
Mass Communication & Society
The Journal Sex Roles
Communication Theory
Journal of Communication
Journalism Quarterly
European Journal of Communication
Western Journal of Mass Communication
Journal of Computer-Mediated Communication
Recent University and School Service Activities
University Academic
Integrity Board (Chair, 2008- )
University Conduct
Appeals Board (2005-2007)
University General
Education Review Committee (2005-2006)
Board Member –
University Academic Reinstatement Board (1999-2003)
Board Member –
University Conduct Board (2001-2005)
University Search
Committee Member, Director SALC (2004)
Faculty Search Committee
(Advertising Faculty 2004-2005)
Faculty Search Committee
(Intercultural/Organizational Faculty (2005-2006)
Faculty Advisory Board
Co-Chair (2004-2005)
Graduate Committee
(2004-2006)