Center for the Applied Study of the Humanities
Washington State University

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If only we had been consulted, Toyota would never have produced a car named after the literary poster-woman for unreliability, Cressida. If we had existed in 1939, Ford would never have named a car the Phaeton. There have been other product name decisions that were boneheaded.

Next: Toyota, Roseauer's, Macy's, Slim-Fast, Rite-Aid, and countless other corporations and businesses need for us to explain the goddamned difference between "everyday" and "every day." Besides, what accounts for the insane mania for insisting that your low prices and contactability are constant? Do you honestly think you will not gain the respect of potential customers if you set some reasonable limits? (And a helpful additional note: I cannot call you "24/7" -- I can call you perhaps at any bloody time of day or night any day of the week, but I cannot be dialling perpetually for hours and days without stop. So get that right, please, jackasses.


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