DO the following:  

There are two parts to this exercise: PREPARATION and DISCUSSION.

PREPARATION—READ each of the articles. ANSWER the questions.  Remember, not all the answers are in the linked readings. You may have to search on your own.

TOPIC #1 (VIDEO ON DEMAND): 
— Go to http://www.itvdictionary.com/vod.html (scroll down) and read about video on demand.

1.  What is VOD? 
2.  What are the 3 formats? Don’t just name them.
3.  Summarize the six types of VOD (Interactive VOD, etc.)
4.  What are the disadvantages of VOD?
5.  What are the advantages of VOD?
6.  What will make VOD successful?
7.  What limits VOD from becoming successful?

TOPIC #2 (COMPETITION FOR THE PHONE COMPANY): 

— Go to http://news.com.com/Comcast+pushes+VoIP+to+prime+time/2100-7352_3-5519446.html and read about cable competing with telcos.
— Go to http://www.fcc.gov/voip/ and and “HowStuffWorks” and read about VoIP

1.  How can cable offer internet phone service?
2.  What advantage does a cable company have over telephone companies?
3.  What is VoIP? How does it work?
4.  What are the advantages and disadvantages of VoIP?
5.  Does it cost less than plain old telephone service (POTS)? Explain with $$$.
6.  Will VoIP replace POTS? Explain.

TOPIC #3 (IMPACT OF INTERNET ADVERTISING): 

— Go to http://www.iab.net/insights_research/1357?o12499= and http://www.businessweek.com/technology/content/dec2006/tc20061207_485162.htm?chan=search

1.  What are the trends in internet advertising? (Include overall and types of advertising)
2.  What is the impact of internet advertising on radio?
3.  What is the impact of internet advertising on print?
4.  Why are advertising dollars moving to the internet? (be specific)