School of Communication
Washington State University
Pullman, Washington 99164-2520
(509) 335-1206
E-mail: reagan
wsu.eduWEB: www.wsu.edu/~reagan
Joey Reagan
School of Communication
Washington State University
Pullman, Washington 99164-2520
(509) 335-1206
E-mail: reaganwsu.edu
WEB: www.wsu.edu/~reagan
EDUCATION
Doctor of Philosophy, Michigan State University, 1981. Major: Mass Media.
Minor: Sociology.
Master of Arts, Michigan State University, 1971. Major: Telecommunication.
Bachelor of Arts, Michigan State University, 1969. Major: TV and Radio.
PROFESSIONAL EXPERIENCE
Professor, School of Communication, Washington State University. Courses taught:
Graduate Seminar in New Communication Technologies, Graduate Seminar in Communication
Theory, New Communication Technologies, Quantitative Research Methods, Mass
Communication Theory, Social Effects of Mass Media, Introduction to Broadcasting
and Audio Techniques. (Associate Professor with tenure, 1987-1999. Coordinator
of department computing activities, 1985-1988. Assistant Professor, 1984-1987.)
Visiting Professor, Department of Telecommunication, Michigan State University.
Courses taught: Graduate seminar, Telecommunication Technologies; Undergraduate
Introduction to Telecommunication Technologies. 1996-1997.
President and Owner, RMR-Reagan Market Research. Research Consultant for various
media, health and governmental organizations. Research evaluation; and audience,
public opinion, market and media research. 1983-present.
Visiting Professor, Department of Telecommunication, Michigan State University.
Course taught: The New Information Society. Spring 1995.
Research Consultant, MIRA Corp., East Lansing, Michigan. Development of methods
for assessing attitudes toward local news services. 1983-1988.
Research Consultant, CTIC Associates, Arlington, Virginia. Evaluation of research
reports, assessment of cable franchise survey techniques, market surveys and
reports. 1986-1988.
Assistant Professor, Department of Communication, University of Michigan. Courses
taught: Cable TV and New Media, Effects of New Communication Technologies, Effects
of Mass Media, Communication and Social Movements, Audio/Video Production Techniques,
Radio-TV Directing, Advanced TV Production. 1980-1984.
Research Consultant, Blue Sky Research, Birmingham, Michigan. Development of
questionnaires and research promotional materials. 1983-1984.
Research Consultant, Services Rating Organization, Birmingham, Michigan. Off-site
data collection. 1983.
Graduate Assistant, Department of Telecommunication, Michigan State University.
1979-1980.
Research Consultant, WKAR-AM, East Lansing. Black audience and member surveys.
1979-1980.
Instructor and Producer/Director, Instructional Media Department, Lansing Community
College. Courses taught: Cable TV, Broadcast Sales, Fundamentals of TV, TV Production
I and II. Program production included a three-part series on home energy savings,
a two-part series on local cable television, and amateur boxing. 1978-1979.
Graduate Assistant, Department of Telecommunication, Michigan State University.
1976-1978.
Coordinator, Quinto Sol, Lansing. Taught radio production and assisted in Spanish
language radio program production. 1971-1972.
Announcer, Newscaster, and Promotion Director, WKAR AM/FM, East Lansing, 1968-1970.
BOOKS
Joey Reagan, Applied Research Methods for Mass Communicators, Marquette
Books, 2006.
Joey Reagan, Communication Research Primer, International Association
of Business Communicators, 2002.
Joey Reagan, (ed.), Applications of Research to Media Industries, Kendall/Hunt,
1992.
BOOK CHAPTERS
Joey Reagan and Moon J. Lee, “Online Technology, Edutainment and Infotainment,”
in Carolyn Lin and David Atkin (Eds.), Communication Technology and Social
Change: Theory and Implications, Lawrence Erlbaum, 2006.
Joey Reagan, “The Difficult World of Predicting Telecommunication Innovations:
Factors Affecting Adoption,” in Carolyn Lin and David Atkin (Eds.), Communication
Technologies: Adoption and Uses of the New Media, Cresskill, NJ : Hampton
Press, 2002.
Joey Reagan, Thomas F. Baldwin and John D. Abel, “The Impact of Mass
Media Environments on Political Behavior,” in John Havick (Ed.) Communications
Policy and the Political Process, Westport, Connecticut: Greenwood Press,
1983.
REFEREED ACADEMIC PUBLICATIONS
Joey Reagan, “Building a Set of Standards for the Use of Factor Analysis,”
Journal of Broadcasting and Electronic Media, Vol. 44, (Fall 2000),
324-328.
Rick Busselle, Joey Reagan, Bruce Pinkleton, and Kim Jackson, “Factors
Affecting Internet Use in a Saturated Access Population,” Telematics
and Informatics, Vol. 16, Nos. 1-2, (February- March 1999), 45-58.
Joey Reagan, Bruce Pinkleton, Ann Thornsen, Michelle Miller and Jenny Main,
“Motivations as Predictors of Information Source Perceptions: Traditional
Media and New Technologies,” Telematics and Informatics, Vol.
15, Nos. 1-2, (February 1998), 1-10.
Joey Reagan, “Building a Set of Standards for the Use of Regression,”
Journal of Broadcasting and Electronic Media, Vol. 42, No.4, (Fall
1998), 535-539.
Bruce Pinkleton, Joey Reagan, Dustin Aaronson and Chien-fei Chen, “The
Role of Individual Motivations in Information Source Use and Knowledge Concerning
Divergent Topics,” Communication Research Reports, Vol. 14,
No. 3, (Winter 1997), 291-301.
Joey Reagan, “The ‘Repertoire’ of Information Sources,”
Journal of Broadcasting and Electronic Media, Vol. 40, No.1, (Winter
1996), pp. 112-121.
Joey Reagan, Bruce Pinkleton, Dustin Aaronson and Eduard Ramo, “Differentiating
Telephone Surveys from Telemarketing to Increase Response Rates,” Communication
Research Reports, Vol. 12, No. 2, (Fall 1995), pp. 170-177.
Joey Reagan, Bruce Pinkleton, Chien-fei Chen and Dustin Aaronson, “How
do Technologies Relate to the ‘Repertoire’ of Information Sources?”
Telematics and Informatics, Vol. 12, No.1, (1995), pp. 21-27.
Bruce Pinkleton, Joey Reagan, Dustin Aaronson and Eduard Ramo, “Does
‘I’m Not Selling Anything’ Affect Response Rates in Telephone
Surveys?” In American Statistical Association, 1994 Proceedings of
the American Statistical Association, Alexandria, VA: American Statistical
Association, 1994.
Ronald Anderson and Joey Reagan, “Practitioner Roles and New Technologies,”
Journalism Quarterly, Vol. 69, No. 1, (Spring 1992), pp. 156-165.
Joey Reagan, Ronald Anderson, Janine Sumner and Scott Hill, “Using Grunig’s
‘Indices for Models of Public Relations’ to Differentiate Job Functions
Within Organizations,” Journalism Quarterly, Vol. 69, No. 1,
(Spring 1992), pp. 181-187.
Joey Reagan, Ronald Anderson, Janine Sumner and Scott Hill, “A Factor
Analysis of Broom and Smith’s Public Relations Roles Scale,” Journalism
Quarterly, Vol. 67, No. 1, (Spring 1990), pp. 177-183.
Joey Reagan, “New Technologies and News Use: Adopters vs. Nonadopters,”
Journalism Quarterly, Vol. 66, No. 4, (Winter 1989), pp. 871-875,
887.
Joey Reagan and Janay Collins, “Sources for Health Care Information in
Two Small Communities,” Journalism Quarterly, Vol. 64, Nos.
2-3, (Summer/Autumn, 1987), pp. 560-563, 676.
Joey Reagan, “Classifying Adopters and Nonadopters of Four Technologies
Using Political Activity, Media Use and Demographic Variables,” Telematics
and Informatics, Vol. 4, No. 1, (March 1987), pp. 3-16.
Joey Reagan and Janay Collins, “Sources for Recipe Information,”
Journalism Quarterly, Vol. 63, No. 2, (Summer 1986), pp. 389-391.
Joey Reagan, “Sample Sizes Can Be Too Large,” Feedback,
Vol. 27, No. 5, (Summer 1986), pp. 29-32.
Joey Reagan, Richard V. Ducey and James Bernstein, “Local Predictors
of Basic and Pay Subscribership,” Journalism Quarterly, Vol.
62, No. 2, (Summer 1985), pp. 397-400.
Janay Collins, Joey Reagan, Marc Krein and Karin Holmes, “Copyrighting
the Audiovisual Component of Televised Advertisements,” presented to
the American Academy of Advertising, Charleston, and published in Nancy Stephens
(ed.) Proceedings of the American Academy of Advertising, Tempe, Arizona:
Arizona State University, 1985, pp. R14-R16.
Joey Reagan, “Effects of Cable Television on News Use,” Journalism
Quarterly, Vol. 61, No. 2, (Summer 1984), pp. 317-324.
Joey Reagan and Richard V. Ducey, “Effects of News Measure on Selection
of State Government News Sources,” Journalism Quarterly, Vol.
60, No. 2, (Summer 1983), pp. 211-217.
Janay Collins, Joey Reagan and John D. Abel, “Predicting Cable Subscribership:
Local Factors,” Journal of Broadcasting, Vol. 27, No. 2, (Spring
1983), pp. 177-183.
Joey Reagan and Richard V. Ducey, “Uses of Mass and Non-Mass Information
Sources for Polarizing Issues,” Michigan Speech Association Journal,
Vol. 17, No. 1, (1982), pp. 53-70.
Joey Reagan and Jayne W. Zenaty, “Local News Credibility: Newspapers
vs. TV Revisited,” Journalism Quarterly, Vol. 56, No. 1, (Spring
1979), pp. 168-172.
Brian F. Fontes, Gail Lund-Barwis and Joey Reagan, “Audience Perceptions
of Family Viewing Time,” Central States Speech Journal, Vol.
28, No. 4, (Winter 1977), pp. 283-289.
Joey Reagan and David O. Korte, “Community Access to Cable Television:
The East Lansing Experience,” Michigan Speech Association Journal,
Vol. 12, (1977), pp. 1-6.
REFEREED PAPERS PRESENTED
Joey Reagan, Moon J. Lee and Yunying Zhang, “The Usefulness of Scales
Measuring Internet Addiction,” presented to the Midwest Association for
Public Opinion Research, Chicago, November 2007.
Joey Reagan, “Anytime, All the Time: Breaking Free from the Classroom with Online Teaching Tools OR Using Technologies to Teach Communication Technologies at the University Level,” presented to the Broadcast Education Association, Las Vegas, 2004.
Joey Reagan, Bruce Pinkleton and Rick Busselle, “Use and Believability
of the Internet Versus Traditional Media for Nine Topics,” presented to
the Midwest Association for Public Opinion Research, Chicago, 2001.
Joey Reagan, Bruce Pinkleton, Rick Busselle and Kim Jackson, “Factors
Affecting Internet Use in a Saturated Access Population,” presented to
the Midwest Association for Public Opinion Research, Chicago, 1998.
Joey Reagan, Bruce Pinkleton, Ann Thornsen, Michelle Miller and Jenny Main,
“Motivations as Predictors of Information Source Perceptions: Traditional
Media and New Technologies,” presented to the Midwest Association for
Public Opinion Research, Chicago, 1996.
Bruce Pinkleton, Joey Reagan, Chien-fei Chen and Dustin Aaronson, “Information
Source Repertoires for Sports Information Versus Political Information,”
presented to the Broadcast Education Association, Las Vegas, 1995.
Joey Reagan, Bruce Pinkleton, Chien-fei Chen and Dustin Aaronson, “How
Do Technologies Relate to the ‘Repertoire’ of Information Sources?”
presented to the Midwest Association for Public Opinion Research, Chicago, 1994.
Bruce Pinkleton, Joey Reagan, Dustin Aaronson and Eduard Ramo, “Does ‘I’m
Not Selling Anything’ Affect Response Rates in Telephone Surveys?”
presented to the American Association for Public Opinion Research, Danvers,
MA, 1994.
Joey Reagan, “From ‘Dependency’ to the Repertoire of Information
Sources,” presented to the Broadcast Education Association, Las Vegas,
1993. (This paper received the first place award in the News Division paper
competition.)
Joey Reagan and Anne Jewell, “Promoting Better Eating: The Case of ‘Healthy
Cookies’,” presented to the Midwest Association for Public Opinion
Research, Chicago, 1992.
Joey Reagan, “Technology Adoption: Is Satisfaction the Best Predictor?”
presented to the Midwest Association for Public Opinion Research, Chicago, 1989.
Joey Reagan, Ronald Anderson, Janine Sumner and Scott Hill, “Using Grunig’s
‘Indices for Models of Public Relations’ to Differentiate Job Functions
Within Organizations,” presented to the Association for Education in Journalism,
Washington, D.C., 1989.
Joey Reagan, Ronald Anderson, Janine Sumner and Scott Hill, “A Factor
Analysis of Broom and Smith’s Public Relations Roles Scale,” presented
to the International Communication Association, San Francisco, 1989.
Ronald Anderson, Joey Reagan, Scott Hill and Janine Sumner, “Practitioner
Roles and the Use of New Technologies,” presented to the International
Communication Association, San Francisco, 1989.
Joey Reagan, “Classifying Adopters and Nonadopters of Four Technologies
using Political Activity, Media Use and Demographic Variables,” presented
to the Broadcast Education Association, Dallas, 1987. (This paper received third
place in the Research Committee competition.)
Joey Reagan, “The Cognitive Structure of Media Concepts,” presented
to the International Communication Association, Chicago, 1986.
Joey Reagan, Jamie Dinkelacker and Janay Collins, “Multidimensional Perspectives
on Media and News: Perceptual Differences Based on Use,” presented to
the International Communication Association, Honolulu, 1985.
James Bernstein, Joey Reagan and Richard V. Ducey, “Political Information
and Knowledge in Nonsubscriber, Basic and Pay Cable Households,” presented
to the Broadcast Education Association, Las Vegas, 1985. (This paper received
second place in the Research Committee competition).
Richard L. Allen, Zoe Wei-Tan and Joey Reagan, “Mass Media and Agenda
Diversity,” presented to the International Communication Association,
San Francisco, May 1984.
John D. Abel and Joey Reagan, “Task Performance in the Presence of a Video
Camera: Is There an Audience Effect?” presented to the International Communication
Association, San Francisco, May 1984.
Joey Reagan, “Community Integration, Media Use and Political Activity,”
presented to the Speech Communication Association, Anaheim, November 1981.
Richard V. Ducey and Joey Reagan, “Sources for State Government News,”
presented to the Association for Education in Journalism, East Lansing, August
1981. (This paper received the second place student award in the Radio-TV Journalism
Division.)
Joey Reagan, “Social Movements and Communication: The Relation of Time,
Communication Media and Communication Type to the Development of Social Movements,”
presented to the International Communication Association, Minneapolis, May 1981.
Joey Reagan, “The Uses of Media and Communication for the Development
of Social Protest Movements,” presented to the Midwest Political Science
Association, Cincinnati, April 1981.
Joey Reagan, Thomas F. Baldwin and John D. Abel, “Changing Communication
Technologies and Political Participation,” presented to the Western Political
Science Association, Denver, March 1981.
John D. Abel, Joey Reagan and Thomas A. Muth, “Sense of Community and
Media Use,” presented to the International Communication Association,
Acapulco, May 1980.
Jayne W. Zenaty and Joey Reagan, “Apples and Oranges: The Credibility
of Local Television and Newspaper News Sources,” presented to the Speech
Communication Association, San Antonio, November 1979.
Joey Reagan, “Quasi-Mass Media as Community Communication Channels,”
presented to the International Communication Association, Chicago, April 1978.
BOOK REVIEW
Review of “Access to Academic Networks,” by P. J. Holligan, published
in Information Processing and Management, 1987, pp. 387-388.
COMPUTER TRADE PUBLICATIONS
Joey Reagan, “Viewpoint: Backlash,” InfoWorld, Vol. 6,
No. 50, (December 10, 1984), p. 7.
Joey Reagan and Jamie Dinkelacker, “Using The Micro Link: Communicating
Between the Osborne 1 and Mainframe Computers,” Portable Companion,
Vol. 1, No. 3, (December 1982/January 1983), p. 43.
PUBLISHED REPORTS
Joey Reagan, “Research Basics: Choosing a Data-Gathering Technique and
Crafting Questionnaires,”Communication World , San Francisco:
International Association of Business Communicators, (December-January 2002-2003),
pp. 8-9.
Joey Reagan, “Research Needs of Commercial Radio Broadcasters”,
Research and Planning: Information for Management, Washington, D.C.:
National Association of Broadcasters, December 1988.
Joey Reagan and Ronald Anderson, “Improving the Effectiveness of Drunken
Driving PSA’s,” Research and Planning: Information for Management,
Washington, D.C.: National Association of Broadcasters, October/November 1988.
Joey Reagan, “Research Needs of Radio Broadcasters: A Pilot Study,”
Research and Planning: Information for Management, Washington, D.C.:
National Association of Broadcasters, 1987.
Joey Reagan, “Sample Sizes Can Be Too Large,” Research and Planning:
Information for Management, Washington, D.C.: National Association of Broadcasters,
1986.
Joey Reagan, “The Impact of Cable Television on Radio Use: A Comparison
of Nonsubscriber, Basic Subscriber and Pay Subscriber Households,” Research
and Planning: Information for Management, Washington, D.C.: National Association
of Broadcasters, January 1985.
RECENT SERVICE
Member, Editorial Advisory Board, Journal of Broadcasting and Electronic
Media, 1991-present.
Member, Editorial Advisory Board, American Journal of Media Psychology, 2006-present.
Member, Editorial Advisory Board, Journal of Health and Mass Communication, 2007-present.
Member, Editorial Advisory Board, Journalism Quarterly, 1984-1995.
Manuscript reviewer for Telematics and Informatics, 2000-present.
Member, Dean’s Research and Creative Activity Advisory Committee, 1997-2000.
Commentator, Language and Race, Series on Race, KPBX, Spokane, 1997.
Member, Institutional Review Board (Human Subjects), 1994-1995.
School of Communication, Washington State University:
Member, Graduate Faculty
Undergraduate Counselor
Chair and member, several graduate committees
Member:
American Association for Public Opinion Research
Midwest Association for Public Opinion Research
Broadcast Education Association
Member, Board of Directors, and Chair of Marketing Committee, SpokAnimal (animal
shelter), Spokane, WA, 1998-1999.
Member, Cable Advisory Board, City and County of Spokane, 1999-2001.
RESEARCH GRANTS
From the International Association of Business Communicators, for writing a
book on research methods targeted to communication professionals, 2001-2002.
($10,000)
From Associated Press of the State of Washington, for a study of issues in
the upcoming gubernatorial election, 1996. ($7300)
From University Relations at Washington State University, for a study of Washington
state residents' attitudes toward higher education, 1994. ($1500)
From RMR -Reagan Market Research, for data collection in a study of attitudes
toward Kadlec Medical Center, Richland, Washington, 1993. ($1100)
From etrok, Los Angeles, for data collection involving assessment of cable subscriber
satisfaction in King County (Seattle area), 1991. ($1200)
From Tribune Publishing Company, for a cable television advertising study in
Moscow and Pullman, Washington, 1990. ($2969)
From King County (Seattle area) Council, Camp Fire, for an assessment of attitudes
toward Camp Fire by members, nonmembers, and the business community, 1990. ($7359)
From Tribune Publishing Company, for readership studies in Colfax and Pullman,
Washington, 1989-1990. ($5269)
From Student Health Advisory Committee, Washington State University, for a study
of student health attitudes, 1989. ($745)
From Radio-Television Services, Washington State University, for a study of
public radio listening habits, 1989. ($740)
From CTIC Associates, for a study of attitudes toward cable service and regulation
in Lane County, Oregon, 1988. ($1400)
From the National Association of Broadcasters, for a study of research needs
and uses among commercial radio broadcasters in the United States, 1987-1988.
($4091)
From Gritman Memorial Hospital, Moscow, Idaho, for longitudinal research assessing
consumer images of the hospital, their sources for health care information,
and the effectiveness of hospital advertising and promotion, 1987. ($1183)
From the College of Sciences and Arts, Washington State University for a study
of the feasibility of an electronic journal, and research needs of radio broadcasters,
1986-1987. ($500)
From Gritman Memorial Hospital, Moscow, Idaho, for an assessment of consumer
images of the hospital, their sources for health care information, and the effectiveness
of hospital advertising and promotion, 1986. ($1001)
From the College of Sciences and Arts, Washington State University for a study
of the cognitive structure of media concepts and new technology effects on political
activity and knowledge, 1985-1986. ($500)
From the Washington and Idaho Dry Pea and Lentil Commissions, Moscow, Idaho,
for a study of information sources for dry pea and lentil use, 1985-1986. ($4000)
From the College of Sciences and Arts, Washington State University for a study
of audiovisual copyright for television advertisements and programming, 1984-1985.
($500)
From the Faculty Fund, University of Michigan, partial support for a five-city
study of attitudes toward and use of radio and radio news in cable and non-cable
television homes, 1984. ($1200)
From the National Association of Broadcasters, Washington, D.C., for a five-city
study of attitudes toward and use of radio and radio news in cable and non-cable
television homes, 1984. ($1390)
From the Faculty Fund, University of Michigan, partial support of a study of
media effects on news use and predictors of adoption of new communication technologies,
1983. ($400)
From the Faculty Fund, University of Michigan, partial support of a study of
Cable News Network use, 1982. ($1200)
From the Department of Communication, University of Michigan, for a study of
the effects of importing news via cable television on news utilization, 1982.
($400)
From the Meridian Township (Michigan) Cable Commission, for a study of resident
cable use and sense of community, 1980. ($300)
From the East Lansing Cable Communications Commission, for a study of resident
cable TV use, 1976-1977. ($4000)
AWARDS
Donation from Gritman Memorial Hospital to the Washington State University Development
Fund in appreciation of extra analyses performed on market data, 1986.
Donation from the National Association of Broadcasters to the Washington State
University Development Fund in appreciation of research performed for the Research
and Planning Department, 1986.
In appreciation of my cable research, a donation to the University of Michigan
Faculty Fund from Arnold and Porter, Attorneys, Washington D.C., 1982.
Resolution recognizing my vital contributions to the development of cable television,
East Lansing City Council, 1980.