The debate has continued over the years of whether Circle K is a service organization or leadership development organization. Clearly the answer is --it is both a community service and leadership development organization.
Through the years, Circle K International has recognized the significance of emphasizing certain programs toward which club-level community service efforts could be targeted. These programs, known as Theme and Emphasis programs, have also changed through the years. In Circle K's early years, the Theme and Emphasis program changed annually. In 1982-83, the Circle K International Board developed a new approach to the Theme and Emphasis Program. To maximize resources and impact, the Board decided to change the International Theme and Emphasis Program every other year, rather than every year. Ten years later, the Circle K International Board changed the name of the organization's service focus from Theme and Emphasis Program to Service Initiative to more accurately reflect the intent of the program -- community service. At the 1993 International Convention, the International Board unveiled the first service program in the organization's history that would increase a club's visibility on campus and within the community, impact children worldwide, and promote collaboration with other campus organizations. The 1993-95 Service Initiative, Focusing on the Future: Children, fostered significant interest by the membership. One year later, the 1993-94 Circle K International Board decided to make Focusing on the Future: Children the organization's Service Initiative for an indefinite period of time.
Focusing on the Future: Children asks Circle K members to become involved with projects to benefit children ages 6-13. In addition, the program enables Circle K International to collaborate with its K-family counterparts in the largest fund-raising campaign in the history of Kiwanis International -- the Kiwanis International Worldwide Service Project. The Kiwanis International Worldwide Service Project joins the K-family with the United Nations Children's Fund (UNICEF) in a program to virtually eliminate Iodine Deficiency Disorders throughout the world by the year 2000. Iodine Deficiency Disorders are the most important cause of preventable mental deficiency in the world and affect nearly 1.5 billion people -- one-fifth of the world's population. Never before has the K-family joined together for such a worldwide concern. At the time of the printing of this book, Circle K International has raised just over $50,000 to benefit one million people in the prevention of Iodine Deficiency Disorders.
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